Overview

• The black-and-white video for “So Be It,” directed by Hannan Hussain, features Clipse performing before a mansion backdrop with classic luxury cars.
• Pusha T's final verse lobs a diss at Travis Scott for playing Pharrell the Utopia track while omitting Drake's verse.
• The Pharrell-produced single serves as the second release from Let God Sort Em Out, Clipse's first album in over 15 years, due July 11.
• Clipse debuted the song on Hot 97 and Instagram Live with DJs Funkmaster Flex and DJ Hed before holding back its streaming launch.
• The promotional strategy invokes blog-era nostalgia by postponing DSP availability and prioritizing music-first rollouts.