Climate Change Affects India's Perfume Industry

Low rainfall and poor flower yields disrupt production in Kannauj, the country's perfume capital.

India's perfume capital, Kannauj, faces disruptions due to climate change, impacting farmers and manufacturers.
Low rainfall and poor flower yields have led to decreased production of attar, an essential oil perfume sold globally.
Rose and jasmine farmers, along with a young manager of a family-run attar-making company, are forced to pivot due to drier periods.
The industry's struggle reflects broader environmental challenges faced by agricultural sectors worldwide.