Overview

• Howard will oversee all business operations and strategic planning while continuing in her REG/Cavaliers role through the end of the upcoming NBA season as she activates the new franchise.
• Her initial leadership hires include Kiersten Green as vice president of ticket sales and service and Tamzin Barroilhet as senior vice president of corporate partnerships and commercial strategy.
• The franchise has logged more than 6,000 initial membership payments since Cleveland was announced as the WNBA’s 16th team on June 30.
• REG expects to unveil the team’s brand identity by early 2026 and to stand up basketball operations by mid-2026, aligning with a multi‑year rollout.
• Howard identified jersey‑patch sponsorships, modernizing the training facility for female athletes, and outreach to regional markets such as Buffalo, Pittsburgh, Cincinnati and Columbus as near‑term priorities.