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Claudia Winkleman’s Traitors Wardrobe Fuels Wristwarmer Sales Surge and Shoppable Moments

Retailers report demand spiking after on‑screen looks spotlight Scottish heritage labels curated by stylist Sinead McKeefry.

Overview

  • John Lewis says it has sold more wristwarmers than traditional gloves this winter, with searches for the style up about 10 percent.
  • Brora cashmere wristwarmers worn by Winkleman, made in Scotland and priced at around £65, have seen several colourways sell out.
  • Her outerwear continues to convert to sales, with Brora’s Merino Wool Coat still in stock at about £595 as the Harris Tweed Check Coat sells through.
  • Media outlets are turning each outfit into shopping guides, from a COS striped jumper reduced to £40 to widely promoted high‑street alternatives from ASOS and others.
  • Statement footwear is selling too, as Duke + Dexter confirms her hand‑painted “Faithful” and “Traitor” loafers can be ordered via its custom service, while standard black‑and‑white pairs are discounted to £150 at retailers.