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Claudia Winkleman’s Traitors Wardrobe Becomes Finale-Week Shopping Phenomenon

Stylist shout-outs plus media guides drive demand for specific pieces as the show reaches its final.

Overview

  • British Vogue publishes a top-10 ranking of Winkleman’s season looks, spotlighting tartan skirts, cashmere layers, clompy boots and occasional Chanel statements.
  • The Independent lays out a how-to for recreating the Highlands aesthetic at lower prices, with guidance on tailoring, textures and high-street picks such as COS, Arket, Massimo Dutti and Zara.
  • Mirror’s roundup links exact items and alternatives, noting fan buzz around a khaki coat after stylist Sinead McKeefry posted “Forever faithful to YSL.”
  • Specific pieces cited across coverage include a Johnstons of Elgin cable-knit tank, Brora cashmere wristwarmers and a Zara longline coat flagged by McKeefry on Instagram.
  • Retail interest is measurable, with Mirror reporting Simone Rocha’s Black Tinsel Knit Cardigan is almost sold out, reinforcing the season’s high–low fashion pull.