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Class Action Says Amazon Misleads Prime Video Users With “Buy” Button for Revocable Licenses

The filing leans on a new California law that requires clear, conspicuous notice when sellers offer only a limited license.

Overview

  • Filed August 22 in Washington federal court, the proposed class action alleges a bait‑and‑switch by marketing digital movies and shows as purchases while delivering licenses that can be revoked.
  • Plaintiffs cite Prime Video’s on‑screen flow, pointing to fine print on the confirmation page that states, “You receive a license to the video and you agree to our terms.”
  • The complaint invokes California’s 2025 statute barring use of “purchase” without unrestricted ownership and requiring clear buyer acknowledgment of a limited license.
  • Claims include violations of California unfair competition, false advertising and consumer legal remedies laws, with requests for unspecified damages, disgorgement of profits and punitive relief.
  • The filing references prior litigation from 2020 in which a court rejected parts of Amazon’s dismissal bid, and multiple outlets report Amazon has not commented on the new case.