Overview
- Staff told a customer by email that only 100% British food may be brought into The Farmer’s Dog, explicitly including birthday cakes.
- The pub requires all ingredients to come from within 16 miles, and the rule applies to customer‑brought items as well as the menu.
- The policy has already removed products such as Coca‑Cola, coffee and tomato sauce in favor of local alternatives, with ketchup previously banned.
- Clarkson has written that sticking to ultra‑local sourcing is expensive and that he might lose about £10 per customer.
- The Farmer’s Dog opened in 2024 in Asthall near Burford and is tied to his Diddly Squat brand, featuring in Clarkson’s Farm coverage.