Overview

• The Royal Agricultural University reported year‑on‑year rises in rural land management — 11% for its BSc, 18% for the placement option, and 14% for the foundation degree — with agricultural degrees up 4% and 8% for placement versions.
• Recruitment leads say viewers are gravitating to land and property roles after watching land agent Charlie Ireland on the series.
• Harper Adams University says the programme is driving a ripple in open‑day attendance and interest in areas from business to agri‑technology.
• Plumpton College’s principal credits a heightened profile from the show but says the sector’s growth reflects sustained investment.
• Kaleb Cooper’s RAU bursary offers two awards of £3,000 each year with the chance to apply for a work placement, supporting entrants without farming backgrounds.