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Claridge’s Opens Design-Led Bakery in Mayfair, Reviving British Classics

Richard Hart leads a nostalgic, chef-driven menu that puts British baking center stage through an open kitchen with a takeaway focus.

Overview

  • Claridge’s Bakery opened on 21 January at Brook’s Mews in Mayfair, marking the hotel’s chef-led move into retail baking.
  • British designer John Pawson created a minimalist space featuring an open kitchen, a prominent workers’ table and a compact front-of-house.
  • The menu restores classic British sweet and savoury items, including iced fingers, fondant fancies, jammy dodger tarts, lardy cake, Scotch eggs and sausage rolls.
  • House breads prioritise non-sourdough styles such as bloomers, granary loaves, rye and white rolls, reflecting Hart’s push to re-center traditional British loaves.
  • Pricing reported at launch starts around £3.50 for bread and savouries and about £4 for sweet items, with service geared primarily to takeaway.