Overview
- The company confirmed its Pasadena opening as the launch point for a broader California expansion targeting high-traffic districts.
- Additional locations are planned across the Los Angeles area, including a site at Westfield Century City next year.
- U.S. stores will feature curated assortments and hands-on testing experiences built from Olive Young’s merchandising data.
- More than 400 Korean beauty brands, alongside select global labels, are being lined up with plans to extend into wellness.
- Operational groundwork is underway with local fulfillment, sourcing and marketing, and an integrated online-to-store model to drive repeat purchases.