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1h ago

CJ McCollum Joins NBA on Prime as Player Contributor

Prime added the active Atlanta Hawks guard to its studio lineup to deliver a player's inside view; when and how often he will appear is unclear because most shows record in Los Angeles while he plays on the opposite coast.

Image
Nov 7, 2026; Atlanta, Georgia, USA; Atlanta Hawks guard CJ McCollum (3) attempts a shot against Brooklyn Nets forward Chaney Johnson (31) during the fourth quarter at State Farm Arena. Mandatory Credit: Jordan Godfree-Imagn Images

Overview

  • Prime Video announced Thursday that CJ McCollum will make select studio appearances for NBA on Prime during the 2026–27 season and is set to debut on the program NBA Nightcap.
  • McCollum, a 13-year NBA veteran with a journalism degree and prior media work for PlayersTV and ESPN, said he remains 'a player first' but wants to share locker-room and on-court perspective.
  • Prime framed the hire as part of its player-contributor strategy that already includes active players such as Kyle Lowry and Tyrese Haliburton to add real-time player insight to studio shows.
  • Reporting notes a practical constraint: Prime films most studio coverage in Los Angeles while McCollum plays on the East Coast, so the frequency and logistics of his appearances have not been defined.
  • McCollum’s NBPA leadership, long career scoring record, and media background give him credibility for the role and could broaden fan access to inside perspectives if scheduling allows regular contributions.