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3h ago

CJ Group Targets Europe as Next Growth Hub With London Campaign and K-Food Plant

Chairman Lee Jay-hyun leads on-site talks in London to secure partners for CJ's expansion across food, beauty, entertainment.

This file photo provided by CJ Group shows its headquarters building in central Seoul. (PHOTO NOT FOR SALE) (Yonhap)
In this file photo, taken Sept. 13, 2025, and provided by CJ Group, the group's Chairman Lee Jay-hyun (R) shakes hands with Michael Payne, chairman and CEO of Payne Sports Media Strategies, in an unidentified location in London during Lee's first on-site management activities in Europe. (PHOTO NOT FOR SALE) (Yonhap)
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Overview

  • CJ’s chairman declared Europe the company’s priority growth market after the United States and urged faster expansion across the region.
  • CJ CheilJedang is building a plant near Budapest to supply Bibigo dumplings across Europe starting in late 2026, with plans to add chicken products.
  • Beauty retailer CJ Olive Young has expanded online reach to 26 countries and, after a UK-focused localization drive, posted nearly 180% year-on-year regional sales growth in the first half.
  • Lee met Len Blavatnik of Access Industries and sports marketing veteran Michael Payne to discuss K-content distribution and global marketing strategies.
  • The push builds on earlier European moves, including a German subsidiary and Mainfrost acquisition in 2018, new British units in 2022, and additional entities in France and Hungary in 2024.