Overview

• Eighteen CJ ENM series will stream free on Amazon’s ad-supported MX Player in India.
• Lovely Runner debuts Sept. 8 as the opener for a yearlong, four-quarter rollout.
• Early schedule: My Lovely Liar on Sept. 18, Twinkling Watermelon on Oct. 2, Wedding Impossible on Oct. 10, Delightfully Deceitful on Oct. 29.
• CJ ENM describes the pact as its first official content-package agreement with Amazon’s Indian AVOD platform.
• The move targets a market projected at $4.49 billion in 2025 and $5.92 billion by 2029, aligning with company statements about surging Indian demand for K-dramas.