Overview

• CJ ENM officially launched CJ ENM Middle East in Riyadh as its first wholly owned subsidiary in Saudi Arabia.
• The new subsidiary will coordinate with Seoul headquarters to produce and distribute music, television, film, live events and both scripted and unscripted content.
• CJ ENM strengthened local networks by partnering with Sela, Saudi Arabia’s leading live events company, to scale K-pop concerts and cultural programming.
• The company draws on prior MOUs with the Saudi Ministry of Culture and Manga Productions and a June deal with Shahid to bring 20 Korean series to regional audiences.
• Saudi Vision 2030’s entertainment reforms and a population with 62 percent under 30 underpin CJ ENM’s strategy to engage youth across the MENA market.