Overview
- CIU’s report tallies 6,347 million pesos in direct impact (14%), 30,825 million in indirect effects (68%), and 8,068 million in induced consumption (18%).
- The study estimates 58,614 jobs tied to TikTok’s presence in 2024, with most concentrated in smaller firms.
- Roughly one in five Mexican MiPyMEs with internet access uses TikTok; of those users, 47.8% are microenterprises and 69% have operated for under five years.
- Top beneficiary sectors include professional services (7,274 million pesos), food and beverage (3,546 million), health and beauty (3,230 million), tourism and transport (2,881 million), and crafts (2,867 million).
- Survey data show 58% of users visited a business after seeing recommendations and 56% viewed in‑app ads as useful, while 54% of MiPyMEs called the platform fundamental for attracting customers and 62% said it strengthened client relationships.