Overview
- The updated models feature premium interiors, enhanced connectivity and features designed specifically for Indian road conditions.
- Citroën sources up to 98% of parts locally to blend global quality standards with improved affordability.
- Stellantis India head Shailesh Hazela said the Citroën 2.0 plan focuses on local engineering, quality and customer-centric engagement to drive sustainable growth.
- The dealer network has grown from 10 showrooms in 2021 to over 80 outlets today, with a target of 150 locations by 2025 to ensure no customer lives more than 100 kilometers from a Citroën center.
- The rollout is backed by ₹5,300 crore in investments for R&D and manufacturing and is amplified by cricket legend MS Dhoni’s appointment as brand ambassador.