Overview

• Citroën India has kicked off its ‘2.0 – Shift Into the New’ strategy to reset its India business with revamped products, network growth, and customer-focused marketing.
• The C3 hatch, Aircross SUV, and Basalt Coupe are slated for locally engineered design tweaks, enhanced in-cabin technology, and comfort upgrades.
• Built on Citroën’s global C-Cubed platform, the refreshed line-up will feature up to 98% localisation tailored to Indian driving and ownership preferences.
• The brand plans to double its dealer and service network from over 80 to 150 touchpoints by end-2025, focusing on Tier II to IV cities to keep customers within 100 km of support.
• A new brand film starring MS Dhoni has launched, and spy shots of a lightly camouflaged Aircross alongside teasers for the C3X Cross Coupe preview Citroën’s refreshed design direction.