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Citroën India Launches 2.0 Strategy to Double Network and Revamp Lineup

The plan’s rollout will expand the dealer network to 150 touchpoints by year-end, delivering locally engineered SUVs on the C-Cubed platform.

Overview

  • Citroën 2.0 unveils upgraded C3, Aircross and Basalt Coupe models featuring improved interiors, enhanced connectivity and up to 98% localization.
  • The dealer network will grow to 150 touchpoints by the end of 2025, guaranteeing that no customer in Tier II–IV markets is more than 100 km from a sales or service facility.
  • Over ₹5,300 crore has been invested in Indian manufacturing, R&D and product platforms, with further funding earmarked for electric and ICE vehicle development.
  • A digitally enabled service model will offer real-time maintenance tracking and standardized after-sales support across all outlets.
  • Mahendra Singh Dhoni debuts as Citroën’s brand ambassador in a teaser film aimed at amplifying consumer engagement with the 2.0 campaign.