Overview
- Citroën 2.0 unveils upgraded C3, Aircross and Basalt Coupe models featuring improved interiors, enhanced connectivity and up to 98% localization.
- The dealer network will grow to 150 touchpoints by the end of 2025, guaranteeing that no customer in Tier II–IV markets is more than 100 km from a sales or service facility.
- Over ₹5,300 crore has been invested in Indian manufacturing, R&D and product platforms, with further funding earmarked for electric and ICE vehicle development.
- A digitally enabled service model will offer real-time maintenance tracking and standardized after-sales support across all outlets.
- Mahendra Singh Dhoni debuts as Citroën’s brand ambassador in a teaser film aimed at amplifying consumer engagement with the 2.0 campaign.