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yesterday

Citroën India Accelerates '2.0' Rollout With Aircross Prototypes and C3X Teaser

Supporting its push to 150 touchpoints, the Dhoni-fronted campaign spotlights locally tailored SUV upgrades along with the teased C3X coupe styling for Indian buyers.

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2025 Citroen Aircross Spied
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Overview

  • The ’2.0 – Shift Into the New’ strategy kicked off with refreshed C3, Aircross and Basalt models built on Citroën’s global C-Cubed platform and up to 98% localization.
  • Cricket legend MS Dhoni debuted as brand ambassador in a new campaign that underlines the automaker’s customer-first repositioning.
  • Updated C3 Aircross prototypes were spotted testing in Chennai with minimal camouflage indicating minor exterior tweaks and new brown interior upholstery.
  • A teaser clip revealed design cues of the forthcoming C3X coupe SUV, hinting at fastback styling and higher ground clearance ahead of its India debut.
  • Citroën remains on track to double its dealer and service touchpoints to 150 by year-end, backed by over ₹5,300 crore in investments for manufacturing, R&D and localization.