Overview

• About 3 million UK customers are paying more than necessary for contracts, with missed savings estimated at £28 million each month.
• Those who negotiate typically save more than £325 per year across combined mobile and broadband bills, according to Citizens Advice.
• Research says providers keep better renewal prices off-menu, pushing loyal users to ‘pretend to leave’ to access discounts.
• Ofcom points to rules requiring providers to notify customers 10–40 days before contracts end with current costs, the out-of-contract price, and any better deals, plus a January 2025 ban on mid-contract price rises and clearer year-ahead pricing.
• Citizens Advice reports 78% encounter hurdles when calling to haggle and two-thirds experience stress or wasted time, while a BBC consumer journalist urges polite negotiation and use of comparison research.