Overview
- Transfers completed from September 21 through October 18, 2025 qualify for the limited‑time conversion boosts across the three airline programs.
- Effective ratios move to about 1,000 ThankYou points for 1,500 Miles&Smiles, 1,300 Virgin points, or 1,250 LifeMiles, with some Citi card tiers receiving reduced rates as documented by Loyalty Lobby.
- Turkish’s 50% offer enables United domestic awards that price at 10,000 Miles&Smiles miles to be booked for roughly 7,000 Citi points each way, including routes to Hawaii and Alaska, when partner space exists.
- Booking frictions persist, including Turkish’s inconsistent partner display and website glitches and LifeMiles’ opaque pricing and checkout details, so verify live award space and full taxes and fees before transferring.
- Program rules remain crucial: Turkish miles expire after 36 months regardless of activity, LifeMiles expire after 12 months of inactivity, and Virgin’s dynamic pricing and past unannounced changes argue against speculative conversions.