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Citi Initiates Strategy With Buy Rating and $485 Target on Bullish Bitcoin Outlook

The bank describes the stock as a leveraged Bitcoin proxy anchored to a $181,000 twelve‑month price forecast.

Overview

  • Citi's valuation assumes a 25%–35% premium to net asset value, aligning with Strategy’s historical bitcoin yield multiple.
  • Under Citi’s bear case, a 25% decline in bitcoin and a swing from a premium to a 10% NAV discount would imply about 61% downside for the shares.
  • Strategy disclosed buying 168 BTC at an average $112,051 on Oct. 13–14, lifting reported holdings to 640,418 BTC and reinforcing its status as the largest corporate holder.
  • MSTR rose roughly 1.5%–1.7% on Tuesday, closing near $302 following the coverage initiation and purchase disclosure.
  • Citi expects the company to keep using capital markets to grow its position, and media reports cite at‑the‑market perpetual preferreds and the expanded ‘42/42’ equity plan among funding sources.