Overview

• Citi reiterated a Buy rating on Meta on September 18 with a $915 price target, citing fresh product evidence from Connect; the stock was about $776 at the time of the note.
• Analysts said three new AI smart glasses introduced at Connect feature form factors and price points that could support mass-market adoption as early as 2026.
• Hands-on evaluation highlighted the Ray‑Ban Display’s built-in heads-up display and the Neural Band input system as the standout combination.
• Citi argued Meta’s AI roadmap positions the company for higher user engagement, stronger advertising monetization, and margin expansion across its platforms.
• Coverage also emphasized that AI devices remain early-stage and included publisher caveats and promotions pointing investors to alternative AI stock ideas.