Overview
- Cinnabon said the Ashwaubenon, Wisconsin kiosk’s worker was immediately terminated by the franchise owner and that the conduct does not reflect the brand’s values.
- The video shows the employee using the N-word, declaring “I am racist,” mocking the woman’s hijab and making obscene gestures toward the couple.
- The clip drew roughly 3 million views across major platforms, prompting corporate statements that the location is independently owned and operated.
- Competing fundraisers emerged for the couple and the fired worker, with the latter nearing $100,000 by Sunday night, according to NBC News.
- Authorities have not announced criminal charges, and coverage places the episode in the context of recent anti‑Somali rhetoric and enforcement activity.