Overview
- The incident at a Bay Park Square kiosk in Ashwaubenon was recorded as a worker mocked a woman’s hijab, used the N-word, declared “I am racist,” and made obscene gestures.
- Cinnabon said the independently owned franchise terminated the worker immediately and called the behavior unacceptable and not reflective of the brand’s values.
- The customer who posted the video said she began recording after asking for more caramel on a cinnamon roll and being insulted over her hijab; the pair are described in fundraisers as a Black Somali Muslim couple.
- Online reaction produced competing fundraisers for the couple and for the fired employee, with one campaign for the worker surpassing $100,000 on GiveSendGo, according to news reports.
- Social media and some outlets named the worker, but Cinnabon has not confirmed that identity, and no criminal charges have been reported as of Dec. 8.