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Cinnabon Fires Wisconsin Worker After Video Shows Racist Harassment of Somali Couple

Cinnabon says the Ashwaubenon franchise fired the worker immediately for conduct that violated company values.

Overview

  • The incident at a Bay Park Square kiosk in Ashwaubenon was recorded as the employee mocked a hijab, used the N-word, declared she was racist, and made obscene gestures.
  • The independently owned franchise terminated the employee within hours, and the company condemned the behavior in statements shared on X and with media.
  • The video, posted by TikTok user @sab_dailypayte, has been viewed millions of times across platforms and drew a large public response.
  • Coverage notes the couple stayed calm and did not escalate, while social media users attempted to identify the worker, with an unverified name circulating.
  • Outlets highlighted that the episode follows sharper rhetoric from President Donald Trump regarding Somali communities, intensifying concern about harassment of Somali and Muslim Americans.