Overview

• Cineplex signed a definitive deal to divest Cineplex Digital Media to U.S.-based Creative Realities for $70 million in cash, subject to customary post‑closing adjustments.
• Cineplex will continue as the exclusive advertising‑sales agent for CDM’s digital‑out‑of‑home networks in Canada under a long‑term arrangement.
• The companies target closing in the coming weeks, contingent on regulatory approvals and other standard conditions.
• Cineplex says the transaction follows diligence and an attractive offer that aligns with its goal of unlocking shareholder value.
• The company plans to direct proceeds toward opportunistic share buybacks, debt reduction and general corporate purposes within limits of existing debt agreements, and it scheduled a 10 a.m. EDT investor webcast today.