Cineplex Launches $8.99 ‘Monday Surprise Premiere’ With Mystery First‑Run Films

Overview

• The weekly program began Nov. 10 at select locations, with film titles revealed only when the lights go down and each screening featuring an unreleased movie.
• Tickets cost $8.99 with an online booking fee of up to $1.50, all screenings are in 2D, and ratings may be unavailable at the time of purchase.
• Cineplex will donate $1 from every concession sale tied to the event to BGC Canada.
• The first surprise screening was Eternity, a rom‑com starring Elizabeth Olsen and Miles Teller, which drew positive reactions from moviegoers online.
• The initiative sits alongside recent promotions such as Nov. 15 Community Day with free movies and $3 concessions, as Statistics Canada reports 2024 theater revenues rebounded from 2022 but remain below pre‑pandemic highs.