Cineplex Challenges Record $38.9M Fine Over Online Booking Fees

The company has appealed the Competition Tribunal's decision, citing transparency in its pricing practices.

Cineplex has filed an appeal with the Federal Court of Appeal against a $38.9-million fine for deceptive marketing practices.
The fine was imposed by the Competition Tribunal, which accused Cineplex of misleading customers with hidden online booking fees.
Cineplex began charging a $1.50 online booking fee in June 2022, which was waived for CineClub subscribers and reduced for Scene Plus members.
The company argues that customers are informed of the fees and can avoid them by purchasing tickets in person.
An interim stay of the fine has been granted while the appeal process is underway.