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last mo.

CinemaCon 2025 Highlights Industry’s Recovery Efforts After Weak Start to the Year

Studios present blockbuster slates and strategies to rebuild confidence as box office revenues lag and attendance remains below pre-pandemic levels.

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The annual CinemaCon summit is a key chance for Hollywood studios to present their upcoming films to theater owners from around the world
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Overview

  • CinemaCon 2025, currently underway in Las Vegas, is a pivotal event for studios to showcase upcoming films and strategies to theater owners.
  • Major presentations include highly anticipated titles such as 'Superman,' 'Avatar: Fire and Ash,' and '28 Years Later,' aiming to revitalize audience interest.
  • Box office revenues for early 2025 are down 11% compared to 2024, with analysts attributing the slump to weak film slates and lingering effects of the pandemic and Hollywood strikes.
  • Industry leaders, including Cinema United CEO Michael O’Leary, are advocating for a minimum 45-day theatrical window to stabilize audience expectations and support smaller films.
  • Independent theaters are employing creative programming, such as themed events and classic film screenings, to attract audiences and sustain local cinema culture.