Overview
- Gen Z averaged 6.1 theater visits this year, with 41% going six or more times, as anime, video-game adaptations and horror helped drive turnout.
- Cinema United says 77% of Americans ages 12–74 saw at least one movie in theaters in 2025, and habitual moviegoers rose 8% year over year.
- North American loyalty-program subscriptions increased 15% as exhibitors invested about $1.5 billion in upgrades like premium screens, recliners and in-seat ordering.
- Wide releases rose from 94 in 2024 to 111 in 2025, with a projected 115 in 2026 that the report suggests could reinforce current momentum.
- The domestic market remains roughly 23% below 2019 ticket sales, and Cinema United flagged Netflix’s proposed acquisition of Warner Bros. and potential shorter windows as a significant risk requiring regulatory scrutiny.