Overview

• Cinema United is lobbying for a minimum 45-day exclusive theatrical window, arguing it is essential for industry recovery and sustainability.
• Shortened windows have disproportionately harmed smaller and mid-budget films, with revenue declines significantly outpacing those of major blockbusters.
• The organization emphasizes the need for studios to stop advertising streaming release dates during theatrical runs to reduce consumer confusion.
• Countries with longer theatrical windows, such as France, have seen stronger box office recoveries, providing a potential model for North America.
• Cinema United is calling on theaters to invest in improved facilities and better scheduling to enhance the overall moviegoing experience.