Cinema Foundation Launches Quarterly Movie Events for 2025

The revamped initiative will replace National Cinema Day with themed events offering discounts and exclusive content to attract moviegoers throughout the year.

• The Cinema Foundation has announced a new program called '@ The Movies,' featuring four quarterly events in 2025 aimed at boosting movie theater attendance.
• The events will include National Popcorn Day on January 19, Sneak Peek Saturday on April 19, Date Night on August 15, and Family Day on November 9, each with unique promotions and themes.
• Sneak Peek Saturday will showcase exclusive trailers and behind-the-scenes footage from CinemaCon, marking the first time such content is broadly available to the public.
• Unlike previous National Cinema Days, the new events will not feature deeply discounted tickets, focusing instead on concession deals and other incentives.
• The initiative is supported by Fandango and reflects efforts to revitalize the movie theater industry after pandemic-related challenges and Hollywood production delays.

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