Overview

• Cinema United’s report tallies $1.5 billion spent in 12 months toward a three-year $2.2 billion modernization pledge, with $920 million from the eight largest circuits.
• The effort has created more than 100,000 refurbishment-related jobs and added over 200 premium-format screens across North America.
• Upgrades range from new projectors, screens and sound to recliners, expanded concessions and full entertainment centers, with new builds often costing $40–$50 million.
• Regal raised $250 million for upgrades and AMC invested $225 million in 2025, as chains revamp sites including flagship locations in Los Angeles, Miami, Houston and suburban California.
• Premium auditoriums now account for an estimated 14.9% of tickets with about a $5 price uplift, while the 2025 domestic box office sits at $6.22 billion—up on 2024 but below 2023.