Particle.news
Download on the App Store
5 ARTICLES
·
yesterday

Cindy Crawford, Kaia, and Presley Gerber Lead Vuori’s Spring 2025 Campaign

The iconic supermodel and her children reflect on family, career independence, and their collaborative work in a new interview.

Image
Image
Kaia Gerber (left) and Presley Gerber (right) share a light moment with their mother, Cindy Crawford (center) while speaking with TODAY.

Overview

  • Cindy Crawford and her children, Kaia and Presley Gerber, are the faces of Vuori Clothing's spring 2025 campaign, marking their first major brand collaboration as a family.
  • In a May 8 interview, Kaia and Presley shared insights into their modeling careers and how their mother’s non-interfering parenting style shaped their independence.
  • Kaia acknowledged her mother as her biggest inspiration, stating she likely would have pursued any career Cindy chose due to her admiration for her.
  • Presley revisited his connection to Cindy's legacy by starring in an updated version of her iconic Pepsi Super Bowl commercial.
  • Crawford emphasized her family-first philosophy, crediting her parenting approach for maintaining a close-knit family dynamic despite their busy careers.