Particle.news

Download on the App Store

Cindy Crawford and Family Launch Collaborative Vuori Campaign, Reflect on Modeling Legacy

In a rare interview, the Gerber-Crawford family discusses their careers, parenting dynamics, and new partnership with Vuori Clothing for spring 2025.

Image
Image
Image

Overview

  • Cindy Crawford, alongside her children Kaia and Presley Gerber, confirmed their roles as faces and partners in Vuori Clothing's spring 2025 campaign.
  • Kaia and Presley praised their mother’s supportive parenting style, emphasizing her non-stage-mom approach and independence in their modeling careers.
  • Crawford reflected on balancing her high-profile modeling career with family life, sharing a moment when her son believed she didn’t work due to her presence at home.
  • The family credited Crawford for fostering traditions like Sunday pizza nights, which helped maintain their close bond despite demanding careers.
  • Kaia highlighted her mother’s influence on her personal style, often looking to Crawford’s past looks for inspiration when making fashion choices.