Cincoro Tequila Plans Major Global Expansion with High-Profile Investors

Michael Jordan's luxury tequila brand, Cincoro, is set to expand globally with new investors including Derek Jeter and Serena Williams.

Cincoro Tequila, co-founded by NBA legend Michael Jordan, is gearing up for a global launch with the backing of celebrity athletes like Derek Jeter and Serena Williams.
The brand plans to enter new markets across Europe, Asia, and the Middle East, introducing smaller 375 mL bottles.
Celebrity athletes and business figures have joined Cincoro’s investment team, aiming to leverage their star power for the brand's expansion.
Cincoro will feature in high-end venues worldwide, including exclusive resorts and luxury hotels.
The expansion follows a significant increase in tequila sales, with Cincoro aiming to capitalize on the rising global demand for premium spirits.