Overview

• Cinco de Mayo, commemorating Mexico's 1862 victory at the Battle of Puebla, has evolved into a major celebration of Mexican culture in the U.S., featuring parades, parties, and culinary events.
• Phoenix, Houston, San Antonio, and Silicon Valley are hosting events including parades, mariachi performances, tequila tastings, and curated food menus.
• Emerging cocktail trends, such as milk-washed margaritas, are gaining attention, with restaurants and bars offering creative margarita variations and tequila flights.
• Half of all cocktails served in the U.S. on Cinco de Mayo are margaritas, underscoring the holiday’s role as a driver of tequila sales and restaurant promotions.
• Many events aim to educate participants about the holiday’s origins, distinguishing it from Mexican Independence Day and exploring the debated history of the margarita.