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Cinco de Mayo 2025 Celebrations Highlight Mexican-American Culture and Festive Deals

From parades and folklorico dances to nationwide food and drink promotions, the U.S. marks the holiday with a mix of cultural appreciation and commercial festivities.

Folklorico dancers from the group Viva Mexico perform their routine during a Cinco de Mayo celebration and mixer hosted by the Odessa Hispanic Chamber of Commerce at the Odessa Marriott Hotel and Convention Center, Wednesday, May 5, 2021, in Odessa, Texas.
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Natalie Beltran, 16, left and sister Analie Beltran, 11, with the Ballet Folklorico Los Mirasoles perform a traditional Mexican dance at El Concilio’s annual Cinco De Mayo Festival at the Weber Point Events Center in downtown Stockton on May 5, 2024.
Christian Gonzalez, 9, and Jayliah Villa, 7 perform Mexican folk dance with Baile Folklorico Raices Mexicanas in Passaic, New Jersey, on Cinco de Mayo May 5, 2019.

Overview

  • Cinco de Mayo commemorates Mexico's 1862 victory over French forces at the Battle of Puebla, though it is often mistaken for Mexico's Independence Day, which falls on September 16.
  • In the U.S., the holiday has evolved into a celebration of Mexican-American culture, featuring parades, festivals, music, and community events in cities like San Diego, Denver, and Los Angeles.
  • Major restaurant chains and retailers are offering extensive promotions, including discounted margaritas, free queso, and buy-one-get-one deals on Mexican-inspired dishes.
  • Chipotle's digital 'Ingredient Quest' on Roblox allows users to win free burritos, while the chain also offers free delivery and chips with queso promotions through May 5.
  • Efforts continue to balance the holiday's festive spirit with deeper historical awareness, emphasizing the day’s origins and its significance to Mexican and Mexican-American communities.