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Chuck’s Arcade Launches Adult-Focused Venues in Eight States

It signals Chuck E. Cheese’s shift to adult entertainment through a nostalgia-driven, mall-based strategy.

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Overview

  • The first ten Chuck’s Arcade locations opened this week in malls across eight states, transitioning the brand into adult entertainment.
  • Each venue offers a mix of classic arcade titles such as Donkey Kong, Galaga and Centipede alongside immersive virtual reality and racing simulators.
  • Static animatronic characters from Chuck E. Cheese’s past line-up stand on display in each arcade as a nostalgic nod to the brand’s legacy.
  • Food and drink options vary by site, with some arcades serving pizza and alcoholic beverages while others operate strictly as game halls.
  • A Brea, California location is listed as coming soon, and CEC Entertainment plans further openings under its $350 million post-bankruptcy modernization initiative.