Overview
- The initial venues opened in malls across eight states, from St. Petersburg, Florida, to Nashua, New Hampshire.
- Each venue replaces pizza counters with a curated mix of retro classics like Ms. Pac-Man and modern titles such as Halo, overseen by iconic animatronics.
- The concept is designed to lure adults who grew up with the brand by blending nostalgic arcade atmospheres with contemporary gaming experiences.
- The launch follows a $350 million investment strategy by CEC Entertainment to revitalize 500 Chuck E. Cheese locations after emerging from Chapter 11.
- Chuck E. Cheese is preparing to roll out 10 more Chuck’s Arcade venues and debut a full-service Arcade & Pizzeria flagship in Kansas City, Missouri.