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Chuck’s Arcade Debuts with 10 Locations in Malls Across Eight States

This spin-off stems from a $350 million brand overhaul aimed at tapping adult nostalgia ahead of a flagship Arcade & Pizzeria launch.

Chuck E. Cheese is opening an adults-only spinoff.
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Chuck E Cheese entrance. Chuck E. Cheese's is a chain of American family entertainment center restaurants.

Overview

  • The initial venues opened in malls across eight states, from St. Petersburg, Florida, to Nashua, New Hampshire.
  • Each venue replaces pizza counters with a curated mix of retro classics like Ms. Pac-Man and modern titles such as Halo, overseen by iconic animatronics.
  • The concept is designed to lure adults who grew up with the brand by blending nostalgic arcade atmospheres with contemporary gaming experiences.
  • The launch follows a $350 million investment strategy by CEC Entertainment to revitalize 500 Chuck E. Cheese locations after emerging from Chapter 11.
  • Chuck E. Cheese is preparing to roll out 10 more Chuck’s Arcade venues and debut a full-service Arcade & Pizzeria flagship in Kansas City, Missouri.