Particle.news
Download on the App Store

Chuck E. Cheese Signs Deal to Launch First European Locations in the UK

The US company will enter via a local franchise partner, with exact sites and opening dates still unannounced.

Overview

  • Chuck E. Cheese confirmed a multi‑unit franchise agreement that will bring its first European venues to Britain.
  • Specific UK locations and the rollout timetable have not been disclosed by the company.
  • Planned venues will offer arcade games, interactive play zones, pizzeria menus, and character experiences tailored to each site.
  • COO Mario Centola and managing director Alistair Burnett framed the move as a reimagining of family entertainment for the UK market.
  • Founded in 1977, the brand operates nearly 600 centers and hosts about half a million birthday parties annually, bolstered by character content on YouTube and streaming platforms.