Overview

• Ten Chuck’s Arcade locations opened July 2–3 in major shopping malls across eight states, with more sites planned.
• Each venue features a mix of retro classics like Donkey Kong and Ms. Pac-Man alongside modern titles such as Halo and VR experiences, overseen by static animatronic characters from the Munch’s Make Believe Band.
• Most arcades operate without food service, while a flagship Chuck’s Arcade and Pizzeria in Kansas City offers a full menu plus beer and wine for guests 21 and older.
• The spin-off builds on Chuck E. Cheese’s post-bankruptcy brand revival, which included a $350 million modernization of 500 units and nostalgia-driven media experiments.
• The adult-focused concept positions the chain to challenge rivals like Dave & Buster’s and tap lifelong fans through further mall-based expansion.