Overview
- On All Saints’ Day, florists and horticulturists report brisk trade centered on chrysanthemums, with most buyers seeking flowers for graves.
- At national scale, 2024 Toussaint flower sales totaled about €124 million, with chrysanthemums accounting for 64%, and four million households bought cemetery flowers in 2024 versus 3.8 million in 2023.
- Production is planned months in advance, with work starting in May; one Pays de la Loire grower sells roughly 65,000 pots at around €10 each, representing about a quarter of annual revenue.
- Some producers increased 2025 output and expect healthy turnover, including a Lot-based grower reporting a 5% rise to about 24,000 pots and nearly half of yearly revenue tied to Toussaint.
- Shoppers are shifting toward compact multiflower varieties with modern colors and better resistance to cold and wind, even as the grave‑flower market has roughly halved since 2010.