Overview
- Growers report increased 2025 output and shifting preferences toward multiflower varieties with modern colors and better cold and wind resistance.
- In 2024, €124 million in flowers were sold for Toussaint, with chrysanthemums accounting for 64% of purchases.
- Valhor data show four million French households bought cemetery flowers in 2024, up from 3.8 million in 2023.
- Paid tomb cleaning and flower placement are gaining visibility, with standard packages around €88 and florist stands offering on-site purchase and delivery to graves.
- The tradition remains widely observed even as the market fell by roughly half from 2010 to 2023 and evolving funerary practices, including more cremations, reshape demand.