Overview

• The change targets sites that send many alerts but see very little user interaction, leaving trusted or frequently used sites alone.
• Google says fewer than 1% of notifications receive any interaction based on Chrome’s internal data.
• Early tests showed a large drop in notification clutter with only minimal impact on total clicks.
• Some websites saw higher engagement after reducing the volume of notifications they send.
• Installed web apps (PWAs) are exempt, and Google has not detailed the exact engagement threshold or full rollout timing.