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Christy Walton’s NYT 'No Kings Day' Ad Fuels Boycott Calls Ahead of June 14 Protests

Trump supporters have responded with boycott demands despite Walmart’s statement that the ad reflects only Walton’s personal views.

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In an aerial view, the logo of a Walmart Supercenter is seen on May 15, 2025 in Austin, Texas. Walmart surpassed first-quarter earnings estimate, while falling short of quarterly sales.

Overview

  • Christy Walton funded a full-page New York Times advertisement mobilizing Americans for 'No Kings Day' protests on June 14.
  • The ad presents eight civic principles that implicitly challenge President Trump’s foreign policy and 'America First' agenda without naming him.
  • No Kings organizers say more than 1,800 demonstrations are planned nationwide, including a major march and rally in Philadelphia in lieu of Washington, D.C.
  • Walmart emphasized that Walton holds no board or decision-making role and that the retail giant did not endorse or connect to her ad.
  • Key Trump allies such as Kari Lake and Rep. Anna Paulina Luna have called for a Walmart boycott as President Trump warns protesters will face 'very big force' during his military parade.