Overview

• Presales for the first IMAX 70mm screenings opened exactly one year before the July 17, 2026 premiere and sold out within minutes, generating about $1.5 million.
• The adaptation of Homer’s epic is the first studio feature to be shot entirely on IMAX 70mm cameras, fueling event-style demand.
• Secondary-market listings on platforms like eBay have surfaced, with some tickets reselling for as much as $500 each.
• Analysts credit Nolan’s brand power and his advocacy for large-format theatrical presentation for the unprecedented early sell-out.
• Universal Pictures and IMAX may add further 70mm showings closer to release as the film remains in production.