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Christmas Eve Rush Packs U.S. Stores as Shoppers Grab Last-Minute Gifts

Shortened Christmas Eve hours concentrated foot traffic into the daytime rush.

Overview

  • Reports from Florida, Oklahoma, New Hampshire, Wisconsin and Chicago described packed malls, crowded parking lots and steady in‑store buying as procrastinators wrapped up gift lists.
  • Snow in Maine kept crowds lighter at the Maine Mall in South Portland, underscoring how severe weather tempered the rush in parts of the Northeast.
  • Clothing and electronics were top sellers, with many shoppers targeting clearance racks and holiday markdowns as a reason to wait until the final day.
  • Retailers loaded up daytime staffing and some workers described heavy workloads, while delivery shoppers such as DoorDash reported one of their busiest weeks for gifts and groceries.
  • Many malls closed at 6 p.m. and Target operated until 8 p.m., as Visa and Mastercard data showed roughly 4% holiday spending growth and the National Retail Federation projected sales topping $1 trillion.