Overview
- Malls and outlets from Tulsa to West Palm Beach and Chicago reported heavy traffic on Dec. 24, while some markets such as El Paso saw calmer scenes and New Hampshire malls stayed busy up to 6 p.m. closing.
- Major chains posted special hours for procrastinators, with Target open until 8 p.m., CVS until 11 p.m., and Walgreens until 10 p.m., and many locations closing early ahead of Christmas Day closures.
- Weather shaped turnout, as a snowstorm in Maine thinned crowds at the Maine Mall, creating easier shopping conditions than usual for late buyers.
- Retailers highlighted last‑minute options beyond traditional gifts, steering shoppers to groceries, convenience and dollar stores for stocking stuffers, party supplies, wine and small electronics, while delivery shoppers reported one of their busiest weeks.
- Industry data cited in coverage pointed to stronger holiday spending, with Visa and Mastercard referenced at about a 4% seasonal gain and NRF forecasting record 2025 holiday sales, as stores staffed up and leaned on discounts to move inventory.